Effective Date: 16th December, 2025
Last Updated: 16th December, 2025
1. Introduction
Your privacy is important to us. This Privacy Policy explains how End of the Fork ("we", "us", "our", "Site") collects, uses, shares, and protects your information when you visit https://www.endofthefork.com ("Website"). We are committed to complying with applicable privacy laws, including the U.S. privacy laws (like CCPA/CPRA), EU GDPR, and UK GDPR.
By accessing or using the Website, you consent to the terms of this Privacy Policy.
2. Information We Collect & How We Use It
a. Automatically Collected Information
When you visit our Website, we automatically collect certain technical information about your device, browser, and activity. This includes data such as:
- IP address
- Operating system and version
- Device type
- Browser type
- Language preferences
- Anonymous identifiers used for advertising purposes
This information may be collected through cookies, pixels, tags, and similar technologies and is used to analyze trends, administer the site, track user movements, improve functionality, and deliver personalized advertising.
b. Cookies & Tracking Technologies
We and our partners (including Mediavine) use first- and third-party cookies and similar technologies to improve user experience, analyze website traffic, and deliver personalized and non-personalized advertising through Mediavine and its partners.
Visitors from the European Economic Area (EEA), the United Kingdom, and Switzerland are presented with a cookie consent banner where they may manage preferences or withdraw consent at any time.
You can also control cookies through your browser settings. Disabling cookies may affect site functionality.
3. Mediavine
Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a "device") by the web server so that a website can remember some information about your browsing activity on the Website.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, "Tags") may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser's cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser's cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
- IP Address
- Operating System type
- Operating System version
- Device Type
- Language of the website
- Web browser type
- Email (in hashed form)
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor's referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance's AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.
4. Legal Bases for Processing (EU/UK GDPR)
If you are a resident of the EU or UK, we rely on lawful bases for processing personal data, including:
- Consent, where required
- Legitimate interests (e.g., analytics and advertising)
- Compliance with legal obligations
You have rights under GDPR/UK GDPR, including access, correction, deletion, restriction, and objection to processing. Details are in Section 9.
5. CCPA / CPRA (for California Residents)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA/CPRA):
- Right to know what personal information is collected
- Right to delete personal information
- Right to opt-out of the sale or sharing of personal information
- Right not to receive discriminatory treatment for exercising these rights
California residents may opt out of the sale of or sharing of personal information used for targeted advertising.
You may exercise this right by using the cookie consent too on this website or by clicking the “Do Not Sell My Personal Information” in the website footer.
To submit a request regarding your personal information, contact us at the contact details below (no.12).
6. Children's Privacy
Our Website is not intended for children under 13, and we do not knowingly collect personal information from children under 13. If you believe we have collected such information, contact us so we can delete it. End of the Fork
7. Third-Party Services
We use third-party services such as advertising networks, analytics providers, and social media platforms that may collect personal data. Their data practices are governed by their own privacy policies.
8. International Data Transfers
Your information may be transferred to, stored, and processed in countries outside your place of residence, including the United States. We and our service providers use appropriate safeguards such as standard contractual clauses where required by law.
9. Your Privacy Rights
EU/UK Residents:
Under GDPR/UK GDPR you have the right to:
- Access your data
- Rectify incorrect data
- Erase personal data
- Restrict or object to processing
- Data portability
California Residents:
As noted, you may request access, deletion, and opt-out of sale/sharing.
To exercise any rights, contact us as provided below.
10. Opt-Out Tools
You can opt-out of interest-based advertising using:
- National Advertising Initiative opt-out page
- Digital Advertising Alliance opt-out
- Browser or device privacy settings
11. Changes to This Policy
We may update this policy from time to time. The "Last Updated" date will reflect the most recent changes.
12. Contact Information
If you have questions or wish to exercise your rights, contact:
Email: nicole@endofthefork(dot)com
Display Ads
Mediavine Programmatic Advertising
For information regarding data collection by Mediavine ad partners including how to opt out of data collection, please click here
Advertising Partners
Some of our advertising partners may use cookies and web beacons on our site. Our advertising partners include: Google and Chicory. https://www.endofthefork.com does not have access to cookies used by third-party advertisers.
Online Privacy Policy Only
This privacy policy applies only to our online activities and is valid for visitors to our website and regarding information shared and/or collected there.
This policy does not apply to any information collected offline or via channels other than this website.
Consent
By using our website, you hereby consent to our privacy policy and agree to its terms.